In Major Shift, Google Shopping Opens Up to Free Product Listings

By Anna Perez, on May 5, 2020

The ever evolving eCommerce and online marketplace world has seen another big shift. In a move that many are saying is a direct response to compete with Amazon, Google for the first time in 8 years will bring FREE listings into its Shopping results.

“What we’re seeing is that there are many, many retailers and small businesses that stand ready to serve shoppers, but don’t yet have a great way to connect with them digitally,” Bill Ready, Google’s president of commerce, tells The Verge. “We think that by doing this, it helps many more shoppers find what they’re looking for, but it also helps bring some quite needed relief to the retail and small business ecosystem.”

If you are thinking of listing your products on Amazon or already have, now you can easily add to Google’s Merchant Center and improve your possibilities to increase sales for free.

To get started, you’ll need to open a Google Merchant Center account and upload a product feed. Sellers must opt-in to “surfaces across Google” to be eligible for organic visibility, Google notes in the updated help center article.

Google mentioned that it is also kicking off a new partnership with PayPal to allow merchants to link their accounts in order to speed up the on-boarding process.

What’s the next step?

If you are a current user of Merchant Center and Shopping ads then you’re one step away from opting into the program.

To complete the opt-in via Google Merchant Center, navigate to “Growth” and then “Manage programs” in the left-side menu, then select the “surfaces across Google” program card.

For new users of Merchant Center who are interested in joining this program, it’s open to you today and does not require Google Ads or any fees.

Are your products optimized for Google merchant center?

When you’re ready to submit your products through the Merchant Center, you’ll need to format your product data to meet the product data specifications.

Unsure about any of these steps? Let us know — algofy will help you to optimize your products, categorize them, and give you support during the whole process.

Want to increase your Google Shopping sales while saving time?
Download our 2020 Smart Shopping Handbook.

Anna Perez | Senior SEM Manager

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